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About Journal of Marketing
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Read the complete description of the .Click to subscribe to the American Marketing Association Bundle, where you can gain access to all SAGE published AMA content!
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Publisher Profile - SAGE Publications
Founded in 1981, SAGE Publications India Pvt Ltd is a leading independent, academic and professional publisher of innovative, high-quality content. Globally, SAGE Publications came into being in 1965 and is the world's leading independent academic and professional publisher. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation.
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