International Journal of Marketing Theory

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About International Journal of Marketing Theory

International Journal of Marketing Theory (IJMT) is an academic and professional peer-reviewed international journal covering the broad area of marketing issues & operations, as well as, trade policies, rules, trade-related agencies & organizations. The objective of IJMT is to bring together and share marketing and trade interests from different disciplines around the world. The Journal aims to establish and promote effective communication channels between business managers, academic and research institutions with trade scholars, government institutions and domestic/international trade agencies & organizations. International Journal of Marketing Theory publishes empirical, conceptual and applied research papers, case studies, technical reports, comments and book reviews, dealing with current practices, future prospects, development and trends in the field of marketing science, trade policies, rules, trade-related agencies and organizations.

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Publisher Profile - Serials Publications

Established in 1981, Serials Publications Pvt. Ltd. is a full-service publishing house. We are a leading international publisher as well as distributor of our numerous publications. Our books and journals are among the leading international publications in their respective fields. We adhere to the highest international standards for quality, with authors and editorial members from across the globe. Serials Publications Pvt. Ltd. subscribes to an inclusive publications philosophy, which seeks to further education and learning through publications that serve the various educational needs of educators. Service We welcome excellent authors and editors seeking to publish and market their scholarly manuscripts, monographs, conference proceedings, and research journals. Aside from our full range of publication services, we have an extensive international distribution network. We are a leading Indian journal subscription agent and distributor of books and journals on a wide range of subjects. Our publications are distributed in India and internationally to libraries, institutions, vendors and others. Recognized for our marketing expertise, we use a multi-dimensional marketing and distribution strategy.