About What Car ? Magazine
What Car? (Indian edition) seems to have been just what the doctor ordered for the new-car buyer in India. The country’s first car magazine for everyday people has received an excellent market response. From the latest news, to group tests of vehicles, through to investigative reports and in-depth buying advice, this bi-monthly is helping buyers make an informed choice. At only Rs 30, What Car? has been priced low to ensure penetration beyond the metro cities and into smaller towns across the length and breadth of the country. Just four issues old, the magazine is being heavily promoted through ads on busbacks and hoardings and in leading newspapers. The annual What Car? Road Test Directory is also proving to be a great success.
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Publisher Profile - Haymarket Sac Publishing (I)
Haymarket is one of India’s leading specialist media companies , the foundations of which were laid with the September 1999 launch of Autocar India under licence from Haymarket UK to Mumbai based Sorabjee Automotive Commucations. Issue one run the first road test of the Ford Ikon and the magazine has not stopped bringing readers the latest news and scoops ever since. With changes in local media ownership regulations in 2004 Haymarket and SAC sealed their relationship in a joint venture and launched a fortnightly trade magazine, Autocar India Professional which was closely followed by local editions of some of Haymarket’s most respected international consumer brands including WhatCar? and Stuff. In 2007 another change in media law saw Haymarket become one of the first international media companies to establish a wholly owned subsidiary in India to launch Campaign followed by PrintWeek.