The IUP Journal of Marketing Management

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About The IUP Journal of Marketing Management

The IUP Journal of Marketing Management is a quarterly journal focusing on marketing strategy, marketing research and techniques, brand management, advertising, consumer behavior and other emerging and interdisciplinary issues. Focus Areas Marketing Strategy Marketing Research and Techniques Brand Management Advertising Consumer Behavior Emerging and Interdisciplinary Issues

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Publisher Profile - IUP Publications

In a rapidly transforming economic and business environment, fast-paced innovations and new ideas are redefining the existing business variables giving birth to new ways of doing business. The new paradigms are accelerated by the emergence of the knowledge-driven economy. Consequently the power of information and the ability to synergize it has emerged as the key to success. To survive and thrive in today’s dynamic environment, executives and professionals need to continuously acquire emerging knowledge and skills. The IUP Publications brings out a portfolio of publications to make the much-needed knowledge available to its readers. By making them a staple diet, readers can build competitive edge in their fields of specialization. These publications are designed to cater to the needs of executives, managers, professionals, practitioners, entrepreneurs, advocates, academia and students. The portfolio of publications consists of 27 journals in the niche areas of management, finance, economics, science & technology and arts & humanities, containing cutting edge research papers in various domain areas and inter-disciplinary topics, interviews, case studies and book reviews.