INDIAN JOURNAL OF MARKETING

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About INDIAN JOURNAL OF MARKETING

Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others.

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Publisher Profile - Associated Management Consultants

Mr. Jagdish Chander Gilani founded Associated Management Corporation (now Associated Management Consultants Private Limited) in 1964. The Company is a privately owned firm with dedicated, experienced cross-country, and cross functional resources focused on helping organizations and businesses grow and expand as well as operate more effectively and profitably. This firm has conducted Management Development Programmes and Office Management Programmes for junior, middle management, and senior management programmes ; programmes on Indian Labour Laws for Supervisors, Managers, and Executives and Salesmanship Programmes for Salespersons. Over more than 2, 00,000 professionals have attended these programmes from different parts of India and abroad.