Marketing Theory

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About Marketing Theory Journal

Marketing Theory provides a fully peer-reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory.There are a growing number of researchers and management practitioners who believe that conventional marketing theory is often ill-suited to the challenges of the modern business environment. Marketing Theory creates a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory."I received a copy of Marketing Theory, Vol. 1, No. 1, and I read your article "Are Current Research Approaches in Marketing Leading Us Astray?" Great article. We should insist that it be read in every Ph.D. marketing class on methods." Philip Kotler, Kellogg Graduate School of Management, Northwestern University, USA

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Publisher Profile - SAGE Publications

Founded in 1981, SAGE Publications India Pvt Ltd is a leading independent, academic and professional publisher of innovative, high-quality content. Globally, SAGE Publications came into being in 1965 and is the world's leading independent academic and professional publisher. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation.