Journal of Macromarketing

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About Journal of Macromarketing

Journal of Macromarketing is now indexed in the Social Science Citation Index!The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:How markets and marketing systems operate Classical and nontraditional examinations of the role of marketing in socio-economic development The origins, growth, and development of marketing history as an activity and marketing thought The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of lifeThough primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.

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Publisher Profile - SAGE Publications

Founded in 1981, SAGE Publications India Pvt Ltd is a leading independent, academic and professional publisher of innovative, high-quality content. Globally, SAGE Publications came into being in 1965 and is the world's leading independent academic and professional publisher. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation.