About WHAT HI FI ? Magazine
What Hi-Fi? Sound and Vision India was launched in 2005 as Haymarket’s first non-automotive title in India. Initially a quarterly magazine, it received an enthusiastic reception from the industry, advertisers and readers. Drawing heavily on content generated in the UK and benefiting from the title’s worldwide reputation, the Indian edition of What Hi-Fi? Sound and Vision has become the country’s magazine of choice among audiophiles and home-cinema buyers. With the consumer electronics market booming in India, more retailers opening and more country-specific products being developed, the significance and importance of What Hi-Fi? Sound and Vision grows, and it is expected that the title will soon become monthly.
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Publisher Profile - Haymarket Sac Publishing (I)
Haymarket is one of India’s leading specialist media companies , the foundations of which were laid with the September 1999 launch of Autocar India under licence from Haymarket UK to Mumbai based Sorabjee Automotive Commucations. Issue one run the first road test of the Ford Ikon and the magazine has not stopped bringing readers the latest news and scoops ever since. With changes in local media ownership regulations in 2004 Haymarket and SAC sealed their relationship in a joint venture and launched a fortnightly trade magazine, Autocar India Professional which was closely followed by local editions of some of Haymarket’s most respected international consumer brands including WhatCar? and Stuff. In 2007 another change in media law saw Haymarket become one of the first international media companies to establish a wholly owned subsidiary in India to launch Campaign followed by PrintWeek.