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About STUFF INDIA Magazine
The Indian edition of Haymarket gadget title Stuff offers the lowdown on lifestyle gadgets, luxury gadgets, private jets, yachts and adventure sports. Like the original UK edition, Stuff India aims to become one of the most recognisable magazines on the rack. Although its target audience is men in their 20s and 30s, readers of all ages and genders are bound by one common trait: an addiction to the shiny things in life. Editor Nishant Padhiar, former the editor of T3 and consultant editor on AV Max, also edits the Indian edition of fellow Haymarket title What Hi-Fi? Sound and Vision. Stuff India is among 25 international editions of the title, which together reach more than one million readers worldwide.
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Publisher Profile - Haymarket Sac Publishing (I)
Haymarket is one of India’s leading specialist media companies , the foundations of which were laid with the September 1999 launch of Autocar India under licence from Haymarket UK to Mumbai based Sorabjee Automotive Commucations. Issue one run the first road test of the Ford Ikon and the magazine has not stopped bringing readers the latest news and scoops ever since. With changes in local media ownership regulations in 2004 Haymarket and SAC sealed their relationship in a joint venture and launched a fortnightly trade magazine, Autocar India Professional which was closely followed by local editions of some of Haymarket’s most respected international consumer brands including WhatCar? and Stuff. In 2007 another change in media law saw Haymarket become one of the first international media companies to establish a wholly owned subsidiary in India to launch Campaign followed by PrintWeek.