NOLEGEIN Journal of Advertising and Brand Management

NOLEGEIN Journal of Advertising and Brand Management is focused towards the rapid publication in the following areas of Advertising theories and their … Read More

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SKU: 2173_79105 Categories: , ,
Edition: Indian
Language: English
Published/Marketed by: Consortium eLearning Network 2173
eISSN: 9772581530009

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About NOLEGEIN Journal of Advertising and Brand Management

NOLEGEIN Journal of Advertising and Brand Management is focused towards the rapid publication in the following areas of Advertising theories and their relationship with practice Media Research, advertising and communications Promotional Research and management Cross media research and management Consumer research and advertisement analysis Types of advertising Sales promotions Media and advertising approaches Rise in new media Crowdsourcing Global advertising Foreign public messaging Diversification New technology Advertising research Social media Advertising and organisational responsibilities Cognitive information models Hierarchy of effects models Foote, Cone, Belding (FCB) planning grid Advertising planning Careers in advertising management Sections covered by this journal are review papers, research papers, interviews, news, companies/ institutions write-ups, short popular articles and case studies.

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Publisher Profile - Consortium eLearning Network

STM Publication, a division of Consortium E-Learning Network Pvt. Ltd. (CELNET), is a publisher of more than 100 multidisciplinary peer reviewed journals in the areas of science, technology and medical. STM serves the worldwide academic communities and contributes to the progress and application of science, by delivering superior scientific publications and scientific information solution provider that enable advancement in scientific research. More than 5000 professional editorial board members support our publishing activities, and 32000 authors already published with STM. Many of the journals that STM publishes are included in the leading abstracting and indexing databases, including Indian Science Abstracts (ISA), NISCAIR, CSIR, India the Chemical Abstracts Services (CAS), American Chemical Society (ACS), USA.

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