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About Autocar India Magazine
Autocar India is the country’s leading authority for car and motorbike buyers. Having pioneered road testing in India, its road test verdicts are the last word on new cars and bikes. Its monthly content of exclusive news, features and riveting stories continues to be unrivalled. Autocar India is lauded for its high level of editorial content and production standards, and the magazine is complemented by its website AutocarIndia.com. Autocar India pioneered the concept of advertorials in India, conceptualised and created by the in-house Special Projects team. The magazine also has the biggest and liveliest classified services section of any monthly motoring magazine.
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Publisher Profile - Haymarket Sac Publishing (I)
Haymarket is one of India’s leading specialist media companies , the foundations of which were laid with the September 1999 launch of Autocar India under licence from Haymarket UK to Mumbai based Sorabjee Automotive Commucations. Issue one run the first road test of the Ford Ikon and the magazine has not stopped bringing readers the latest news and scoops ever since. With changes in local media ownership regulations in 2004 Haymarket and SAC sealed their relationship in a joint venture and launched a fortnightly trade magazine, Autocar India Professional which was closely followed by local editions of some of Haymarket’s most respected international consumer brands including WhatCar? and Stuff. In 2007 another change in media law saw Haymarket become one of the first international media companies to establish a wholly owned subsidiary in India to launch Campaign followed by PrintWeek.